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Welcome to the Hospitality Marketing Concepts Press Center. Find press releases, articles, and much more about HMC. Please contact us if you have any questions.
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- February 16 2010
VOILÀ Hotel Rewards members can now earn points at The Dragon Hotel in Hangzhou, China’s legendary "City of Heaven"
VOILÀ Hotel Rewards, the world’s first, hotel loyalty program created for independent hotel groups, announced today that members can now earn and redeem their points at yet another legendary five-star hotel – The Dragon in Hangzhou, China. The partnership marks VOILÀ’s first hotel offering in China and provides new reward opportunities for The Dragon’s most frequent guests... (read the full story)
- December 2 2009
HMC Signs Iconic Hotel
Hospitality Marketing Concepts has signed an agreement with the iconic The Dragon Hotel in Hangzhou, China.
Ranked amongst the finest Chinese owned and operated hotels in the country, The Dragon has just re-opened after a 1 billion RMB first-phase renovation project. In partnering with HMC to launch the Dragon Club, a paid membership program, the hotel is looking to re-establish itself in the local market as "the" hotel of choice for discriminate dining... (read the full story)
- December 1 2009
VOILÀ Welcomes Kayumanis Hotels to Worldwide Rewards Network
VOILÀ Hotel Rewards today announced it has entered a partnership agreement with Kayumanis Hotels, a group of private guest villas in Bali and China. The partnership marks the growth of VOILÀ's presence globally within the Asian-Pacific hospitality segment... (read the full story)
- September 2 2009
Article: F&B loyalty programmes increasingly important in race for repeat business - Give diners a reason to stay loyal
Two of HMC’s paid-membership hotel loyalty programs, Radisson’s Dining Plus and Hilton’s Premium Club, were recently featured in a Caterer Middle East magazine article by Lucy Taylor:
'...“It’s worked so well that over the past couple of years, our other Radisson Blu properties in the UAE have joined us — so it’s now a Radisson Blu UAE dining programme,” explained the property’s PR and communications manager, Stephanie Abou Jaoude...' (read the full story - opens a PDF file)
- August 13 2009
VOILÀ Partners with Swiss-Belhotel International; Announces Increased Earning Opportunities in Asia-Pacific
Travel in the Asia-Pacific and Middle East region became even more rewarding today with the announcement of a partnership between VOILÀ Hotel Rewards and Swiss-Belhotel International. As a result of the new partnership, members of VOILÀ will be able to earn bonus points and redeem them for rewards at any of the over 30 hotels managed worldwide by Swiss-Belhotel International, who currently manages a premier portfolio of world-renowned hotels in China, Vietnam, The Philippines, Malaysia, Indonesia, Australia, Kuwait, Jordan, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen. (read the full story - opens a new window to VOILÀ press website)
- July 23 2009
VOILÀ Hotel Rewards Adds Lucerna Hoteles to Its Growing Global Loyalty Network
VOILÀ, the hotel reward industry innovator, marks its entry into Latin America with the launch of 'Lucerna Rewards,' a loyalty programme developed for frequent guests of Lucerna Hotels in Mexico and part of the global VOILÀ Hotel Rewards network.
VOILÀ is the first points-based frequent guest loyalty programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Instead of limiting earnings to one brand, VOILÀ members can travel to hundreds of locations, stay at any participating VOILÀ hotel, and still earn points. Since its initial launch in 2008, the VOILÀ programme has experienced strong growth, with nearly 200 hotels participating in the network today. (read the full story - opens a new window to VOILÀ press website)
- June 24 2009
Hilton Hotels in the Middle East Sign an Agreement with HMC to Relaunch the Premium Club
Hospitality Marketing Concepts (HMC), the leading solution provider of loyalty membership programmes, has been selected by Hilton Hotels Corporation to relaunch a new Premium Club throughout the Middle East.
The new Premium Club programme will feature comprehensive membership benefits and will be available at Hilton Hotels throughout the Arabian Peninsula and in Egypt. Hilton offers a range of business, meeting and resort hotels with several signature restaurants and recreational facilities... (read the full story)
- June 24 2009
Hilton Hotels in the Middle East Sign an Agreement with HMC to Relaunch the Premium Club
Hospitality Marketing Concepts (HMC), the leading solution provider of loyalty membership programmes, has been selected by Hilton Hotels Corporation to relaunch a new Premium Club throughout the Middle East.
The new Premium Club programme will feature comprehensive membership benefits and will be available at Hilton Hotels throughout the Arabian Peninsula and in Egypt. Hilton offers a range of business, meeting and resort hotels with several signature restaurants and recreational facilities... (read the full story)
- June 10 2009
Red Carnation Hotels in CLUBHOTEL Network
HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, is proud to announce the addition of Red Carnation Hotels to its CLUBHOTEL network.
Red Carnation is a collection of 13 luxury boutique hotels located in some of the world’s top cities, including The Milestone Hotel in London, Hotel D’Angleterre in Geneva, The Twelve Apostles Hotel and Spa in Cape Town, and The Chesterfield in Palm Beach, Florida. Four hotels in the Red Carnation portfolio were nominated to the prestigious Condé Nast Gold List 2009, a readers’ poll of the world’s best places to stay... (read the full story)
- May 28 2009
Great Hotels Organisation Launches Hotel Loyalty Programme
Great Hotels Organisation, (GHO: http://www.ghorg.com), a sales and marketing alliance for mid range to luxury hotels, has announced the launch of Great Hotels Rewards (http://www.greathotelsrewards.com), a new hotel loyalty programme developed for frequent guests of the member hotels of Great Hotels of the World and Special Hotels of the World.
Great Hotels Rewards is part of the VOILÀ Hotel Rewards network (www.voilahotels.com) operated by Hospitality Marketing Concepts (HMC) and is the only points-based, frequent guest programme that unites independent mid-range to luxury hotels and resorts around the world under one global value, rewards and recognition programme... (read the full story)
- April 23 2009
HMC Announces Exceptional Growth in Q1
HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, has announced exceptional growth in Q1 2009 amidst gloomy outlook in the industry.
HMC signed a number of new contracts in the first 3 months of 2009, adding nearly 300 hotels to its global client portfolio – a 30% growth to the number of its hotel clients. These new projects are both single hotels as well as group-wide programmes, including hotels in China, Philippines, Greece, Turkey, Poland, Spain, U.K., Ireland, Mexico, Colombia, Brazil, and more. While not all properties qualify to be part of HMC’s exclusive and proprietary CLUBHOTEL© network, this portfolio expansion brings the total number of CLUBHOTEL properties globally to over 600 hotels... (read the full story)
- March 4 2009
VOILÀ Expands Presence in Middle East with Launch of Frequent Guest Programme for Coral Hotels & Resorts
VOILÀ Hotel Rewards today announced it is increasing its presence globally with the launch of Hadaya, a loyalty programme developed for frequent guests of Coral Hotels & Resorts in the Middle East.
VOILÀ, which has experienced strong growth since its initial launch in June 2008, is the first points-based frequent guest programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Hotels co-brand their programmes under the VOILÀ umbrella and members earn points and redeem rewards through its network of over 170 premier properties worldwide. With its global presence, VOILÀ supports hotels and guests in nearly 100 cities and on three continents by delivering world-class service wherever members travel... (read the full story)
- December 2 2008
HMC Executive Named Top 100 in China
HMC is proud to announce that Stuart McAusland, Senior Vice President and Managing Director of Asia Pacific, has been named one of the 100 Most Influential People in China’s hotel industry. The China Hotel Association, in celebration of 30 years of reform and opening up of China’s hotel industry, has announced its list of Top 100 Industry Executives. Stuart McAusland was named in the Top 100, a notable honor as one of the few ex-patriots nominated. McAusland was recognized for his contributions to the industry, and his continual service to hotels in meeting their needs through innovative ideas that generate incremental revenue... (read the full story)
- November 17 2008
VOILÀ Hotel Rewards Wins 2008 Adrian Award Recognition
VOILÀ Hotel Rewards, the world’s first, points-based frequent guest programme created for independent hotel groups, was honored this month with a Silver Adrian Award for excellence in Web Marketing by Hospitality Sales and Marketing Association International (HSMAI)... (read the full story)
- November 13 2008
VOILÀ Expands Network with the Launch of Continental Hotels Rewards and Great Hotels Rewards
VOILÀ Hotel Rewards, which debuted this summer, is expanding quickly in the next three months. Continental Hotels Group will join VOILÀ, and the St. George Lycabettus Hotel Athens will join the programme via Great Hotels Rewards, the new private label programme of Great Hotels Organisation. This will bring the global VOILÀ network close to 200 properties in a matter of months.
VOILÀ is the new, ground-breaking loyalty programme that unites a worldwide network of four- and five-star hotels including different brands and independent properties. Members of VOILÀ, and any of its private-label regional programmes including Husa Plus, Coral Hadaya Rewards, Lucerna Rewards, Great Hotels Rewards, and soon, Continental Hotels Rewards, earn points for eligible spend they can redeem for complimentary night stays and room upgrades at participating hotels in the VOILÀ network... (read the full story)
- November 5 2008
InterContinental Hotels Group Festival City Signs Agreement with HMC to Partner in the Successful Privilege Club Program
HMC has been selected by the InterContinental Hotels Group Dubai Festival City complex to implement and manage a private-label membership program for their three flagship Dubai properties.
These stunning properties have gone from concept to completion in just three years, becoming iconic landmarks on the city skyline. The project is the largest in the history of InterContinental Hotels Group (IHG), having three hotels open within the same location. All three hotels have stunning views of either the historic Dubai Creek, the city skyline, or the world-class shopping centre connected to the hotels... (read the full story)
- October 21 2008
Lucerna Hotels Joins CLUBHOTEL and VOILÀ Hotel Rewards
HMC is proud to welcome Hoteles Lucerna to its global networks of CLUBHOTEL and VOILÀ Hotel Rewards.
Hoteles Lucerna, a Mexican hotel group with five-star properties in Tijuana, Mexicali, Culiacan, Ciudad Juarez and soon opening Hermosillo, has signed agreements with HMC for its full spectrum of services. All five Hoteles Lucerna properties will be active participants in CLUBHOTEL and VOILÀ Hotel Rewards to capture international business, and will also launch a private-label membership programme to build regional patronage... (read the full story)
- September 9 2008
VOILÀ Launches HUSA Plus Frequent Guest Programme
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce the launch of Husa Plus, the first private-label rewards programme to operate under the VOILÀ global umbrella.
Husa Plus is the points-based rewards programme of Husa Hotel Group, and member of VOILÀ Hotel Rewards – a ground-breaking new loyalty programme, bringing together a worldwide network of four and five-star hotels of different brands and independent properties. Members of Husa Plus earn points for eligible spend and can redeem for complimentary night stays and room upgrades at participating hotels within the VOILÀ network... (read the full story | en Español)
- August 20 2008
Bucking the Trends: Increasing Revenue & Profit in Declining Economy
It is often said that when the U.S. sneezes, the rest of the world catches a cold. With the U.S. economy experiencing a credit crunch, job cuts, low dollar valuation, high inflation, high fuel costs and cutbacks in airline seat capacity, there is no doubt that the impact will be felt by the hospitality industry around the world.
CEOs from Starwood, Marriott and Hilton all expressed caution in the current economy, expecting this period of softened demand to last for the next eighteen months or more (BTNonline, June 2, 2008). Echoing the same sentiment are reports from PKF Hospitality Research and Smith Travel Research, both predicting lower hotel occupancy levels due to reduction in business and leisure travel domestically as well as internationally... (read the full story)
- April 21 2008
Interview: Hotelier Middle East
HMC and VOILÀ HOTEL REWARDS Chief Executive Mokhtar Ramadan explains the concept behind HMC’s guest loyalty programme and tells Hotelier Middle East how independent brands can benefit... (read the full story)
- March 27 2008
CLUBHOTEL Set to Boom in Asia Pacific
HMC is expanding its globally successful CLUBHOTEL programme in Asia Pacific.
To date, the synergy generated by CLUBHOTEL remains staggering, resulting in tens of thousands of incremental room nights for participating hotels. In 2007, one hotel group in Asia Pacific realized over 100,000 room nights, $15 Million (USD) in rooms revenue and $5.5 Million (USD) in F&B revenue from members... (read the full story)
- March 6 2008
CLUBHOTEL Expands In Europe & North Africa
HMC is expanding its globally successful CLUBHOTEL programme in Europe and North Africa.
Over its 20-year history, HMC has operated thousands of successful private-label loyalty programmes while establishing a global infrastructure and advanced technology resources. In 1997, HMC created CLUBHOTEL, a worldwide network of four- and five-star hotels, providing common benefits and recognition to an international membership base. To date, the synergy generated by CLUBHOTEL remains staggering, resulting in tens of thousands of incremental roomnights for participating hotels.
With more than 450 global hotel partners and 225 participating hotels in Europe – including a strong existing network presence in Spain, Italy, Turkey & Portugal – CLUBHOTEL is expanding into the U.K., France, Greece & Morocco... (read the full story)
- February 26 2008
HMC Signs Award-Winning Hotels Neighbour To World’s Tallest Building
HMC will be launching a private-label loyalty programme for two award-winning Southern Sun properties in Dubai.
Qamardeen and Al Manzil are two exclusive business hotels in Dubai’s new business district - Downtown Dubai. Designed with modern Arabic influences Qamardeen and Al Manzil are nested amongst Burj Dubai, the world's tallest building; the Dubai Mall, the world's largest shopping mall and Souk Al Baher... (read the full story)
- February 20 2008
VOILÀ Appoints New Executive
VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce the appointment of Mr. Gabi Kool to the position of Senior Vice President and Managing Director...
“We are thrilled to have Gabi lead VOILÀ Hotel Rewards,” said Mokhtar Ramadan, CEO for VOILÀ Hotel Rewards. “Over the course of Gabi’s career, he has accumulated an impressive depth of experience with loyalty and marketing programmes, as well as substantial expertise in leveraging established network strength. This is an exhilarating growth period for VOILÀ Hotel Rewards, as we prepare to launch the programme at hundreds of properties and more hotel groups are turning their attention to us with interest. I’m sure VOILÀ and its clients will benefit from Gabi’s insights and leadership”... (read the full story)
- February 7 2008
HMC Celebrates 20th Anniversary
HMC is celebrating its 20-year anniversary. It has been a dynamic and exciting 20-years for this vibrant company.
Established in 1988, HMC was a pioneer – and is still the definaitive authority today – in bringing value and revenue to hotels from the SME market. HMC has a very simple philosophy – its client’s success is its success. The company’s longevity in the loyalty business stems from its unwavering focus on delivering exceptional service and performance, and the continual development of its people and its technology... (read the full story)
For earlier press releases, please visit our Press Archive.
ABOUT HOSPITALITY MARKETING CONCEPTS (HMC)
Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental Hotels Group, Hilton Hotels, Ritz, Shangri-La Hotels & Resorts, Raffles Hotels & Resorts, Mandarin Oriental, Husa Hoteles, Orbis, Hyatt Hotels & Resorts, Marriott, Pestana Hotels and Resorts, Pousadas de Portugal and Swissotel Hotels & Resorts. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website http://hmc.clubhotel.com or by contacting Peter Gorla, Vice President of Marketing at 1 (949) 260-9538 or via email at gorlap@clubhotel.com.
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